Social Listening: Consumers Don't Like It and What Your Brand Should Do About It

It’s common for companies to listen to conversations on social media. The problem is consumers don’t like it. At the end of the day it’s all about respecting the customer, always getting their permission and explaining why you need specific personal information from them. Here’s what social listening should look like.

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via Social Media Today - The world's best thinkers on social media http://ift.tt/L2DNNZ