If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/yasminbendror/1859941/interpreting-facebook-page-insights-reach-vs-engagement
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/yasminbendror/1859941/interpreting-facebook-page-insights-reach-vs-engagement
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