For social media to work well for an organisation, it is essential that managers and senior staff understand, at least on a basic level, what it is and how it works, and most importantly that they support their team. Often this “team” is one person managing the expansive digital landscape alone.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/allegrah/1869521/6-ways-which-managers-fail-social-media-officers
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/allegrah/1869521/6-ways-which-managers-fail-social-media-officers
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