McDonalds sifts through over 400,000 tweets a day to find complaints it can address and praise it can share within an hour after the post has gone public. It's a daunting challenge but one that Kim Musgrave and her team at @ReachOut_McD take on happily 7 days a week.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dneisser/1863056/lovin-customer-service-twitter
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dneisser/1863056/lovin-customer-service-twitter
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