As marketing continues to evolve, so does the tried and true marketing tools. Traditional persona development is still a powerful tool for marketers to use. However, as the normal middle continues to flatten, targeting these personas with traditional means will prove to be less and less effective and profitable over time.
via Social Media Today - The world's best thinkers on social media https://socialmediatoday.com/cpollittiu/1810251/embrace-digital-personas-now-it-s-too-late
via Social Media Today - The world's best thinkers on social media https://socialmediatoday.com/cpollittiu/1810251/embrace-digital-personas-now-it-s-too-late
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