Cooperative Content Will Eventually Dominate Your Polished Content

I see a content marketing universe where the real differentiator isn’t based on which company is employing the most former newspaper columnists. I see it being based on which company can create the most topical breadth, driven by hyper-relevant, low effort content made not by journalists, but by large groups of employees and current customers.

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via Social Media Today - The world's best thinkers on social media https://socialmediatoday.com/jasonbaer/1862046/cooperative-content-will-eventually-dominate-your-polished-content