While social networks have traditionally been seen as the preserve of B2C businesses, there are rich opportunities for B2B brands to use social media to reach business decision-makers. This post takes a look at six successful social campaigns using techniques including social gaming and community creation.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tlittleton/1871731/six-ways-b2b-brands-tapping-social-media
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tlittleton/1871731/six-ways-b2b-brands-tapping-social-media
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