Chris Brogan and Julien Smith in their best selling book "Trust Agents" focused on the importance of trust in social media. They defined a trust agent as someone who people look to for advice. Someone who has significant influence and reputation that people trust.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-rayson/1870091/new-formula-social-media-trust
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-rayson/1870091/new-formula-social-media-trust
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