When your brand has a personality your customer likes to associate with, buying from you is like getting a cup of coffee from their good neighbor Tom or shopping in their best friend Kate's closet. And it's hard to associate your brand with anything other than "sell, sell, sell!" simply with emailing, newspaper ads, tv commercials, and store-front signs.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/philcohen4/1865596/social-media-your-startup
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/philcohen4/1865596/social-media-your-startup
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