Digital: The Gap Between Importance and Performance

If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a number of products it would like to sell to marketers, but in all fairness the research is well grounded

read more

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/frankstrong/1999466/digital-gap-between-importance-and-performance