Effective Direct Response Marketing: One-Shot vs. Campaign

You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/12294/effective-direct-response-marketing-one-shot-vs-campaign