Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jasonbaer/2004416/here-s-difference-between-content-marketing-and-social-media
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jasonbaer/2004416/here-s-difference-between-content-marketing-and-social-media
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