Managing B2B Customer Data: Who Is a Customer, Anyway?

Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer in a way that's useful across the company. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/12283/managing-b2b-customer-data-who-is-a-customer-anyway