The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sofie-de-beule/2006636/8020-rule-why-just-20-your-social-media-content-should-be-about-your-brand