We’ve all heard of the traditional marketing mix, but there hasn’t been much work done on a mobile version. So this blog is going to provide a nice summary of the elements that make up the mobile marketing landscape, creatively called the ‘Mobile Marketing Mix’, or MMM!
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/digitalstuart/2012661/mobile-marketing-basics
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/digitalstuart/2012661/mobile-marketing-basics
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