If you've found that patients are visiting your hospital's website but abandoning it quickly, there are a few things you can do to make it more engaging and user friendly. There are some very common mistakes that many hospital websites make that are fairly easy to fix - if you know what you're looking for.
- Your Website Is Too Slow
The most common reason patients will abandon a website is that it's too slow. Many patients will only wait a few seconds for content to load. If content does not load during this time, they will simply leave. If there is considerable lag when your site is loading, you may need to upgrade your hosting service or optimize your images and videos for the web. It's very possible that the media installed on your site may be slowing your website down.
- They Can't Find What They Want
Your website needs to have a very clean and easy to use interface. You can test this by making a list of the ten most popular services your hospital provides. You should then go to your home page and count how many clicks it takes for you to get to the information you need about these services. If it takes more than three clicks to get to the applicable information, it's likely too complicated.
- Your Website Isn't Mobile Responsive
A responsive web design is a design that can be viewed on desktop computers as well as mobile devices. Today, a majority of individuals browse the Internet on their mobile devices instead of a computer. Because of this, it's very important for your website to be easily accessible on a mobile device. To test this, simply pull your hospital's website up on your smart phone. If it is not easy to navigate, you need to consult with your current web developer.
- Your Website Is Too Advanced
There are certain features that can be placed on a website that may make it inaccessible to some viewers. Perhaps your website has flash videos or simply requires a large amount of bandwidth to download. When designing a hospital website, you need to consider that your audience is fairly broad and may not have the most advanced technology.
- Your Website Is Cluttered
Some hospitals attempt to give prospective patients everything they could want on a single page. While this does ensure that the information is available, it can also be extremely overwhelming. You should try your best to organize all of the information about the hospital in intuitive and comprehensive ways. Avoid the temptation to put everything about a certain division or service on a single page. Information that is held on a single page should be properly formatted to reduce confusion.
When developing a website for your hospital, it's very important that you go through the analytic data as often as possible. Your website's statistics will show you a great deal about how successful your website is and about any potential problems that patients or prospective patients may be experiencing. You can work with your webmaster to understand these statistics and the actions that can be taken to resolve them.
Source: http://blog.apicasystem.com
via http://connect.socialsitemedia.com/inbound-marketing-blog/bid/360040/Why-Patients-or-Prospective-Patients-Abandon-Your-Hospital-s-Website
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