Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to gain anything personally by recommending the product and are even willing to put their own reputations on the line.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/gursharn/2000296/word-mouth-marketing-digital-space
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/gursharn/2000296/word-mouth-marketing-digital-space
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