These are the odds of winning the $1 billion that Warren Buffet and Quicken Loans ponied up for the NCAA hoops genius who correctly picks the "perfect March Madness" bracket. The publicity this little PR promotion has and will generate will more than compensate for the time and effort spent to develop and announce the "contest."

via Social Media Today - The world's best thinkers on social media http://ift.tt/1eV3YQ5
via Social Media Today - The world's best thinkers on social media http://ift.tt/1eV3YQ5
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