Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.

via Social Media Today - The world's best thinkers on social media http://ift.tt/KBeUsu
via Social Media Today - The world's best thinkers on social media http://ift.tt/KBeUsu
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