In their travel decision-making process, customers nowadays rely more than ever on peer review sites such as Yelp and TripAdvisor. While we still highly value friends and family’s opinions at the inspirational stage, the internet is where we go first and foremost once we enter the planning stage.

via Social Media Today - The world's best thinkers on social media http://ift.tt/L9rLmB
via Social Media Today - The world's best thinkers on social media http://ift.tt/L9rLmB
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