Without a doubt, more companies are embracing the concept of “being social,” but with mixed results. Many B2B marketers are still wary about being too personal online. All marketing, whether B2B or B2C, involves people on both ends. Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1fURVHv
via Social Media Today - The world's best thinkers on social media http://ift.tt/1fURVHv
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