The promise of all the social technologies out there is to build the type of engagement that creates trust, loyalty, and deep knowledge about a product or industry. But in order to deliver on that promise, we all have to ditch the marketing megaphone in favor of something better: a conversation.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/hannalynn/2044666/marketers-are-humans-too-it-s-time-we-acted-it
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/hannalynn/2044666/marketers-are-humans-too-it-s-time-we-acted-it
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