Content is not king. It’s not queen. If you need to give content marketing a royal appointment, Jack is the word, Jack. You see, the jack is a servant of the king. And in my deck of cards, that’s perfect because content serves the real king, his or her highness, the customer.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Content_Marketing_Minds/content-only-king-fairytale
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Content_Marketing_Minds/content-only-king-fairytale
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