Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I’ve always jokingly referred to as a ‘Beaches’ marketing approach. It’s easy to fall into this trap.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kathy-klotz-guest/2038241/create-better-customer-experience-one-change-make-content-you-turn
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kathy-klotz-guest/2038241/create-better-customer-experience-one-change-make-content-you-turn
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