While Google can’t look into a blogger’s heart to determine true motivation, it can and presumably will continue to look at characteristics like a site’s overall link profile (do guest post links make up an inordinate share of all backlinks?) and the quality of linking sites in determining rankings.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1eDP6ad
via Social Media Today - The world's best thinkers on social media http://ift.tt/1eDP6ad
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