As a start-up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Start-ups have a tantalizing opportunity to establish a competitive advantage by naming their companies in ways better suited to today’s social business marketplace.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1mx4I0y
via Social Media Today - The world's best thinkers on social media http://ift.tt/1mx4I0y
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