Email marketers care *a lot* about data — the right subject line on an email appeal can double the donations it yields. As we discussed earlier, any mass email/CRM system worth a damn will let you track basic information about your messages, including the percentage of messages opened by recipients (“open rate”).
via Social Media Today - The world's best thinkers on social media http://ift.tt/1eDP3v7
via Social Media Today - The world's best thinkers on social media http://ift.tt/1eDP3v7
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