Newspaper to Put All Reporters Through Social Media Boot Camp

One of the country's oldest remaining big city newspapers, the San Francisco Chronicle , is set to announce a radical plan to arrest circulation decline and remain relevant in the digital age, Mashable has learned

Audrey Cooper, the first female managing editor in the paper's 148-year history, will require all staff to enter what is being described as a startup-style incubator. In a separate off-site office, journalists will undergo two months of rigorous training — in effect, a digital and social media boot camp.

See also: 'World's Oldest' Newspaper Going Digital After 279 Years

"The approach is novel for newspapers," says Cooper. "It physically removes reporters from the traditional newsroom and gives them new digital metrics, such as engagement time, to judge whether their stories have reached our core audience. We also plan to use real-time monitoring of the clicks we get from social media and other referral sites, including LinkedIn, Pinterest and Reddit." Read more...

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