Pinning an online community’s business case solely on cost reduction is a two-part problem. First, it’s difficult to substantiate the actual cost reductions. Yes, we know there are no shortages of sophisticated calculators which help you build a cost reduction model to free up budget.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/2053401/online-community-roi-redefined-pictures
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/2053401/online-community-roi-redefined-pictures
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