Negative online reviews make you look more authentic. Nobody is perfect. So, when shoppers can only find glowing, five-star reviews about your product, a quiet, barely-there alarm goes off in the back of their heads. They start to feel a little like Jim Carrey in The Truman Show.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1kznBED
via Social Media Today - The world's best thinkers on social media http://ift.tt/1kznBED
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