Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday’s can of Diet Pepsi.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2037471/pitching-new-pr-pros-magic-understanding-who-not-just-how
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2037471/pitching-new-pr-pros-magic-understanding-who-not-just-how
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