Many believe ‘going social’ means setting up a Facebook business page and posting content, hoping your target audience will happen across your profile. Unfortunately, most who follow this approach simply fail. The first step to any successful social media strategy is a competitive social media audit.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/marcela-de-vivo/2066866/scoping-out-competition-importance-competitive-social-audit
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/marcela-de-vivo/2066866/scoping-out-competition-importance-competitive-social-audit
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