Twitter is most customers' preferred go-to social platform. Companies often create separate Twitter handles (e.g. @MicrosoftHelps), only for the purpose of leveraging their customer service. But is this actually the way customers want to be approached?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sofie-de-beule/2066311/should-company-create-separate-customer-service-twitter-handle
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sofie-de-beule/2066311/should-company-create-separate-customer-service-twitter-handle
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