Don’t think in terms of immediate value, but in potential value. Some brands might be able to ignore social media, go on about their business as they always have, leave those new channels to others. Some brands can do this and suffer little negative impact, but you are missing out on massive opportunities that are waiting to be taken up.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adhutchinson/2027716/social-media-not-savior
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adhutchinson/2027716/social-media-not-savior
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