Thursday, January 2, 2014

Social Media Management: From Novelty to Utility

Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto themselves.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/courtney-hunt/2031956/social-media-management-novelty-utility

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