Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/2035006/6-most-important-ways-generate-and-use-social-proof-increase-online-sales
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/2035006/6-most-important-ways-generate-and-use-social-proof-increase-online-sales
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