I realize the repetition is for the station’s convenience or lack of a full advertiser roster, but it seriously hampers REAL reach and return on the advertising buy. The industry is finally shifting toward a stronger focus on metrics and results – long deserved by our clients.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2052751/advertising-debacle-nobody-discusses
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2052751/advertising-debacle-nobody-discusses
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