Volvo’s epic split video featuring Jean Claude Van Damme captures the imagination while focusing on the product. It is a best practice example for companies that want to create viral videos without sacrificing product exposure. The video delivered views, exposure, and engagement.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/2032631/social-media-activity-best-2013
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/2032631/social-media-activity-best-2013
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