Monday, January 6, 2014

The Big Brand Theory: AOL's Goals and Metrics

Sometimes we forget: before the era of the large social media platforms, there was America Online. While its peak base exceeded 30 million users, a number that is modest in comparison to the social media goliaths of today, the service played a key role in the development of the social media we know today.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Big_Brand_Theory/aol-goals-and-metrics

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