In the 21st century we need new rules and new approaches to successful marketing and selling. Consumers are knowledgeable, empowered, and vocal; it is no longer about a top-down approach, controlled by the supplier. Those who fail to adapt will simply fail.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1m5j8Yh
via Social Media Today - The world's best thinkers on social media http://ift.tt/1m5j8Yh
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