Friday, January 10, 2014

The Rules of Engagement: How Social Media Has Changed the Landscape

Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Consistent efforts to engage can result in lead generation, customer retention and long-term growth. However, so often the branding focus gets lost in the mix and companies become online billboards, focused on sending out messages.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sandralewis/2054121/rules-engagement-how-social-media-has-changed-landscape

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