Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Consistent efforts to engage can result in lead generation, customer retention and long-term growth. However, so often the branding focus gets lost in the mix and companies become online billboards, focused on sending out messages.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sandralewis/2054121/rules-engagement-how-social-media-has-changed-landscape
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sandralewis/2054121/rules-engagement-how-social-media-has-changed-landscape
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