The smartest companies focus on personalized interactions, delighting their audience, and understanding customers' unique challenges to make their lives better. This has brought about 'New Rules of Customer Engagement.' In these examples, three top brands really raise the bar for their competitors.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1moAlcF
via Social Media Today - The world's best thinkers on social media http://ift.tt/1moAlcF
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