The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. When it comes to the decision to actually purchase, it is rarely a purely emotional decision.

via Social Media Today - The world's best thinkers on social media http://ift.tt/L2qz4q
via Social Media Today - The world's best thinkers on social media http://ift.tt/L2qz4q
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