Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely nothing to do with the changes.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1jI2QCA
via Social Media Today - The world's best thinkers on social media http://ift.tt/1jI2QCA
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