Email Subject Lines: Words and Tactics That Boost Open Rates

Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent report by MailChimp. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/charts/2013/12222/email-subject-line-words-and-tactics-that-boost-open-rates