I’m going to share a quick story (and case study) with you describing how Fedex made my day. The Fedex team reminded me that there are still good brands and good people in this world who want to do nice things for other human beings, just because. Not because they have to, but because they want to.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pammoore/2006206/fedex-brand-humanization-case-study-driver-delivers-holiday-smiles-customer-service
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pammoore/2006206/fedex-brand-humanization-case-study-driver-delivers-holiday-smiles-customer-service
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