2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1gOJY34
via Social Media Today - The world's best thinkers on social media http://ift.tt/1gOJY34
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