In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization.
via Social Media Today - The world's best thinkers on social media http://ift.tt/LhOtcy
via Social Media Today - The world's best thinkers on social media http://ift.tt/LhOtcy
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