My favorite Ernest Hemingway short story is literally six words long: "For Sale: Baby Shoes. Never Worn." That's what an effective sentence does, grabs your audience's attention with just a handful of copy. Knowing how to handle it is what makes the difference between good copy and effective copy.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/meghanhunt/2062886/5-ways-write-effective-sentences
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/meghanhunt/2062886/5-ways-write-effective-sentences
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