Old Spice's bizarre new commercial brought in over 6 million new views to the brand’s channel, better engagement to the Facebook page, new followers and a spike in mentions on their Twitter page; now if that doesn’t qualify as a marketing win, we don’t know what will.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ranjani-raghupathi/2062116/old-spice-kicks-year-bizarre-ad-and-brings-home-marketing-win
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ranjani-raghupathi/2062116/old-spice-kicks-year-bizarre-ad-and-brings-home-marketing-win
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